Founded in 2005, Greedy Genius™ is a multi-part project that encapsulates a lifestyle fashion brand and online community. Founded by Brandon Chang and Nick Loftis, Greedy Genius draw's from our individual lifestyle, attitude and diverse personal influences to create a unique perspective on fashion and street culture. Style inspiration comes from late 80 & 90's hip hop, indy skate & pop culture re-mixed with vision of a global traveler.
Today the line consist's of GREEDY GENIUS™ trademark lifestyle footwear collection, graphic t-shirts, headwear and accesories. In 2008, Greedy Genius™ launched a women's sneaker program entitled La Femme GN$. Greedy Genius™ also operates several sub-brands under the names, PRVLG, GN$, DON'T BE MI$LED & THEROOTOFALLEVIL.
Known for producing premium quality products and providing lifestyle influenced designs Greedy Genius is carried in almost every major city around the world. In addition, Greedy Genius™ has worked with several internationally recognized companies like Toyota, AT&T, Proctor & Gamble as well as with artist's, musicians, stylist, designers, photographers. Notable editorial press coverage for Greedy Genius includes articles in LA Times, The Wall Street Journal, FHM, Vapors, Antenna, Alive Magazine, Hypebeast & Nicekicks.com.
