Nike, with its iconic Swoosh logo, is recognized as one of the strongest footwear companies in the world thanks to the variety of Nike shoes available for men, women and kids. From it humble beginnings in the 1960's, Nike has pushed the boundaries of style, performance and comfort. Athletes everywhere sport Nike basketball shoes or Nike running shoes to outlast the competition. Nike has also created many cultural phenomena from the Air Force 1 sneaker - an iconic staple in hip hop style, to the explosion of its Air Jordan shoes brand featuring Michael Jordan, the greatest basketball player of all time.